3 Reasons Why You Should Still Use Email Marketing

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3 Reasons Why You Should Still Use Email Marketing.

With all the clutter and spam being generated by email marketers, many many owners
and marketing professionals are asking,

Is email marketing still effective?
I know you’ve seen way too many of these types of sales pitches  in your inbox, and
you’re thinking, nobody is gonna fall for these schmaltzy schemes any more. However,
the the facts prove the contrary.

Email solicitations are still one of the most cost-effective forms of marketing, and they
work. The Sales & Marketing Executives Club of LA point out three major findings in a
recent survey.

  1.  74% of consumers prefer to receive commercial communications via email.Although
    you may think cold calling, print advertising or salesmen stopping by for
    a visit may yield a greater ROI, Email Marketing still has a higher rate of conversion. 
  2.  138% more is spent by consumers who receive email offers than those who don’t.Today’s
    consumers aren’t looking to be sold. They don’t want fast talking salesmen,
    or flashy promotional materials. They want to be educated and informed. They want
    proof that your product or service is the best solution. A well conceived customer-
    focused email may be the best way to lead prospects to your product or your solution. 
  3.  66% of consumers made a purchase online as a result of an email marketing message.
    Consumers want to be led along a buying journey that considers their needs and their
    desires. Individual offers made to segmented markets convert sales. For even greater
    conversion rates. Present offers to buyers who are at different stages of the buying cycle.
    Hubspot.com Inbound Marketing suggests three offers: one to attract buyers who may not
    know you; or your product; one to convert buyers who are still considering their options;
    and one to close buyers who are ready to make a decision.For more information on using
    email marketing and landing pages to increase sales check    out our email marketing facts sheet
    [PDF]. Also check out this article, Can Cold Email Marketing Really Work, which was
    originally published by Wealthy Web Writer.

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